Merchandising
MD事業
Expanding the Value of IP
Merchandising (MD) is one of the key pillars of Sorajima’s IP business.
Guided by the philosophy of expanding the value of IP, we deliver the worlds of our stories to fans in diverse and engaging ways.
From the production and sale of official merchandise, to licensing collaborations with external partners,
and the planning and operation of events where audiences can experience our stories firsthand—
we develop a wide range of initiatives.
Through these efforts, we go beyond simply offering products or experiences.
We aim to enhance the value of each IP and create works that are loved for years to come.
Creating Merchandise that Brings Our Stories to Life
We manage the entire process—from planning and production to sales through our official online store.
By staying true to the world of each story, we create products that fans can enjoy and cherish for years to come.Unlocking New Potential Through Licensing Partnerships
Through licensing across merchandise and publishing, we expand the reach of our stories.
By working with partners, we deliver our IP to the world in new ways and unlock its full potential.Bringing Fans Closer to Our Stories Through Events
We create immersive events where fans can step into the worlds of our stories.
From exclusive merchandise to post-event online sales, we extend the experience beyond the venue.Sorajima Official Online Store
We’ve launched an official online store featuring merchandise from our original titles, including “I May Be a Stepmother, but My Daughter Is Just Too Cute!”
New items and limited-edition products are released every month.SHOP NOW